Released on: March 5, 2008, 1:10 am

Press Release Author: Bharat Book Bureau

Industry: Pharmaceuticals

Press Release Summary: Pharmaceutical CME departments struggle to measure
performance for a number of reasons. The lack of hard measures for medical
education, along with a fear of appearing non-compliant stops many companies from
tracking return on investment (ROI).

Press Release Body: Bharatbook.com is proud to announce the new report
"Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment
(PH86)" (http://www.bharatbook.com/detail.asp?id=52027).

Pharmaceutical CME departments struggle to measure performance for a number of
reasons. The lack of hard measures for medical education, along with a fear of
appearing non-compliant stops many companies from tracking return on investment
(ROI). Many medical education departments use post-CME outcomes measures to judge
the effectiveness of their investments in CME events. Unfortunately, attendance
figures are the only hard measurement available from outcomes measurements - and
high attendance numbers do not always translate into effective programs.

This study presents best practices and strategies for measuring CME program
effectiveness, as well as explores the recent changes that pharmaceutical CME teams
have undergone since the Office of Inspector General (OIG) published its guidance
document in 2003. The study is a comprehensive look at the pharmaceutical industry's
strategies and support for CME in the current compliance environment.

Pharmaceutical CME: Measuring Program Effectiveness in the Compliance Environment
explores the current challenges facing continuing medical education, as well as
includes trend analysis, successful strategies and best practices. The study's major
focus areas include:

CME Structure, Staffing and Spending - Cutting Edge Information collected case
studies and benchmark data to underscore CME investment trends and reorganization
strategies to remain compliant with industry regulations.

CME Program Strategies and Goals - Analysts compared industry-leading strategies and
outlined goals for CME departments.

Grants Process - Our study identifies best practices in standardizing the CME grants
request process. The study also outlines changes in the process to meet with new
compliance standards.

Evaluating Program Management and Effectiveness - The most effective CME departments
in the pharmaceutical industry invest in various vehicles to deliver medical
education to target physician audiences. Cutting Edge Information compiled best
practices and industry trends regarding the ideal CME media mix, including live
events, eCME and enduring content.

Performance Measurement - Our analysts took a strategic look at hard and soft
measures that pharma companies use to determine return on investment and return on
education.

CME Compliance - The study outlines top compliance challenges and presents solutions
for pharmaceutical companies to operate effective CME programs in an ever-changing
compliance environment.

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=52027
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